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How to Market Your Business

1. Offer a product or service in high demand, or that fulfills need.

2. Make sure the prices you set are reasonable, preferably beating competitor prices. Don't be afraid to offer something for free. Keep your customers coming back by offering sales.

3. Follow-up with customers to make sure they're satisfied. If a customer is unhappy correct the problem and offer something as an apology.

4. Don't hide things – always speak, print or post the truth.








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Bangalore's Economy

Bangalore's Rs. 22,000 crore economy (Net District Income) makes it a major economic centre in India. Indeed, Bangalore is India's fourth largest and fastest growing market. Bangalore's per capita income of Rs. 2.9 lakh (US$ 6,460) is the ... Read More...

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Bangalore: Hotspot for Jobs, even for non-techies

Bangalore, known as India's IT hub, is pushing jobs in other sectors too. The high tech sector (including BPO) added 7,000-8,000 new well paying jobs to Bangalore's economy each month during 2004. The growth continues and spreads to other sectors ... Read More...

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Business Manners Apply to Interviewers

Today's job applicants are encountering a lack of courtesy that is all too common. Businesses are flooded with applicants for every opening and many are showing a lack of respect for job seekers by failing to respond to their applications. Read More...

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Call Centers - Are They Really Efficient?

We live in a very fast-paced environment so the call center may be looked upon as a boon for modern day living. By that I mean in its base form you call some faceless person and they deal with your problem. Read More...

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Ethics: A Fundamental Aspect of Modern Marketing

Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless... Read More...

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Flash or No Flash?

Deciding on the way you want your web site to appear might not be a straight forward task, especially when one is not fully aware of the technology available today. One of these tools is called 'Flash', a programming language ... Read More...

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Foreign Web Design Nightmare

You want a cheap website? Try Romania, Hong Kong or India…they offer cheap labor, quick turnaround time and service around the clock…but they can also end up costing you A LOT more money in the long-term... Read More...

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Offshore Outsourcing

The core of business management is using your time in areas that are more productive. Imagine precious hours of your time are wasted on doing loads manual work that eats your energy. Do you think that your time should be utilized in implementing more uniq Read More...

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Outsource Architectural Design Services to India

Engineering services outsourcing in India has the potential to grow to billion in three to five years, from its current level of .5 billion, according to NASSCOM, India's apex body of the software and services sector. Read More...

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Outsourcing : Its Impact on American Jobs Market

In 2004 the democratic presidential candidate race was zeroed down to which candidate proves his protectionism in eyes of average Americans, who are worried about the increasing number of jobs loses due to outsourcing and off-shoring... Read More...

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Top Six Outsourcing Secrets

Marketing Gurus have learned how to produce great selling products and fantastic looking websites. How? They have learned some easy outsourcing tricks. With Elance and RentaCoder, anyone with a few bucks can post projects ranging from... Read More...

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Using Subcontractors – Dos and Don'ts

Your IT business is starting to grow. It’s still a bit quiet occasionally, but at other times you’re finding the workload a bit much. You don’t want to employ someone full-time, but someone part-time for specific tasks, depending on their expertise... Read More...


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